Kimberly Meesters

External Relations Manager

Kimberly Meesters is responsible for development and implementation of external relations strategies for the NASCAR Hall of Fame. Her department manages communications, media relations, education initiatives and public and community relations. Meesters brings a unique perspective of auto racing with more than a decade of experience in various facets of the motorsports industry, including track, sanctioning body, team and sponsor roles. She joined the NASCAR Hall of Fame from Sprint where she led marketing communications for the Fortune 100 company’s title sponsorship of the NASCAR Sprint Cup Series. Her resume also includes media relations roles at Las Vegas Motor Speedway, the Indy Racing League and Orleans Racing. In addition to her professional work in the sport, Meesters has a lifetime of auto racing involvement stemming from her family’s grassroots motorsports business in Texas. She holds a Bachelor of Science in journalism from Texas A&M University and a Master of Arts in communications studies from the University of North Carolina at Charlotte. Meesters resides in Mooresville, N.C. with her husband, Scott, and daughter, Maclaren.