Leslie Horne

Sales & Marketing Manager

Leslie Horne is responsible for the development and implementation of sales, sponsorship and marketing strategies for the NASCAR Hall of Fame. Horne has over 12 years experience in global sports marketing, including engagements with franchise members of the NFL, MLB, NBA and various motorsports entities, as well as international assignments in the United Kingdom and Australia. Horne’s resume includes serving as Senior Project Manager with IMG/Muhleman Marketing, Inc, where she had key roles in research, development and activation of marketing studies in over 25 professional sports markets. She also participated in the design and execution of 10 PSL programs, including management of new facility projects for the St. Louis Cardinals and Chicago Bears as well as the renovation and expansion of Churchill Downs. Horne also worked with the Carolina Panthers from 1995 - 1997 and was a leading producer for the department responsible for designing and developing personal sales strategies for Permanent Seat Licenses, Luxury Suites and Sponsorships to new and current customers, as well as, existing and relocating businesses. Horne lives with her two English bulldogs, Dixie and Dotte.