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2011 Dale Earnhardt Day Coming Friday, April 29

April 21, 2011

Dale Earnhardt Inc. is proud to announce the 2011 Dale Earnhardt Day on Friday, April 29th, at the DEI Facilities in Mooresville, NC. 

An annual celebration of the extraordinary life and legacy of Dale Earnhardt, this event is held annually on his birthday.

Fans will be treated to special access to extra exhibits, including the never before exhibited private oil painting of Dale Earnhardt by renowned artist Denny Dent.  Dent was known for his remarkable “Two-Fisted Art Attack” style of painting.   This original portrait permanently hangs in the Corporate Offices of DEI and will be placed on public display for the first time, accompanied by the 5-minute video of Dent actually painting the portrait on stage during a special event.

The DEI Museum will be opening a new display on that day of many of the gifts and tributes that were sent to and left at DEI and in other venues across the nation in honor of Earnhardt’s  life.

One of the highlights of the day will certainly be the national unveiling of the 2011 “Intimidator” Camaros, by Dale Earnhardt Chevrolet.  This highly anticipated, specially commissioned, supercharged V8 powerhouse looks suited to the track but is made to own the streets.  Its appearance carries definite cues to race cars like Earnhardt used during his reign of intimidation, with a racing-inspired, aluminum blade spoiler and a modern racing splitter, both featuring support braces, and a front induction hood with a raised cowl.  Signature chrome-plated badges and insignia continue to designate these vehicles as dynamic as their namesake.

One of the 2011 “Intimidator” Camaros will be featured in a fundraising raffle to benefit the Dale Earnhardt Foundation, with ticket sales starting on Dale Earnhardt Day, and will be awarded to one extremely lucky person at the end of the raffle.

Earnhardt Technologies Group, who participated in the creation of the “Intimidator” Camaro with Dale Earnhardt Chevrolet, will have an interactive display area, with fan participation.

Lots of music will be in store, with live performances by “Eddy Francis & Freight Train”, and an encore showing of the 2003 Dale Earnhardt Tribute Concert Film.

Autograph Sessions will be held throughout the day, with guests including Kerry Earnhardt and Taylor Earnhardt.

An annual tradition of Dale Earnhardt Day, cupcakes will again be provided to all in attendance in honor of The Intimidator’s birthday.

Many other prizes will be given out throughout the day to the fans in attendance, including great items from the NASCAR Hall of Fame, Carowinds, and the Kannapolis Intimidators. 

Dale Earnhardt Day, will run from 9am until 5pm, on Friday, April 29th.  Admission is free, and plenty of parking is available.  Dale Earnhardt Inc. is located at 1675 Dale Earnhardt Highway #3, outside of Mooresville, NC.

For more information, log on to and click on “Events”.