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Buffalo Wild Wings, NASCAR Hall of Fame Announce Partnership

Source: NASCAR Hall of Fame Press Release   

September 09, 2009

Buffalo Wild Wings Sports Grill & Bar to be exclusive restaurant at new attraction

The NASCAR Hall of Fame and Buffalo Wild Wings Inc. announced today that Buffalo Wild Wings® will be the exclusive restaurant partner for the new NASCAR Hall of Fame in Charlotte, N.C. 

Buffalo Wild Wings, a national sports-themed restaurant company best known for its award winning chicken wings spun in one of its 14 different sauces, will open the 8,400-square-foot restaurant in the Spring of 2010. The 10-year agreement has multiple renewal options.  

“Buffalo Wild Wings offers a fantastic product at a great value, making it a perfect complement to the robust entertainment offerings of the NASCAR Hall of Fame,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “We are confident the restaurant will be a popular attraction among guests of the Hall and also a positive addition for visitors, residents and employees of Charlotte’s Center City.”

Buffalo Wild Wings currently operates more than 600 restaurants across the country and has a devout following of wing and sports fanatics flocking to its locations to enjoy its wide variety of wings, sandwiches, burgers and salads while catching all the hottest sports action on one of the restaurant’s many big screen high-definition TVs.  

“The NASCAR Hall of Fame is really a great location for Buffalo Wild Wings,” commented Sally Smith, president and CEO of Buffalo Wild Wings, Inc.  “NASCAR fans are passionate about sports and their enthusiasm for a great race is exactly the type of guest we cater to.  We are looking forward to growing our presence in Charlotte and welcoming NASCAR fans in to our restaurant to enjoy races and other sports matchups on our many TVs.”

The NASCAR Hall of Fame will celebrate its grand opening May 11, 2010. Buffalo Wild Wings will be located inside the 150,000-square-foot attraction on the corner of East Martin Luther King Blvd. and Brevard Street.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of restaurants featuring a variety of boldly-flavored, made-to-order menu items including Buffalo-style chicken wings spun in one of 14 signature sauces. Buffalo Wild Wings is an inviting neighborhood destination with widespread appeal and is the recipient of dozens of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 600 Buffalo Wild Wings locations across 41 states.

About NASCAR Hall of Fame

Opening May 11, 2010 in Charlotte’s Center City, the 150,000-square-foot NASCAR Hall of Fame is a multi-faceted, unique attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, includes a state-of-the-art theater, Hall of Honor, restaurant, retail outlet, broadcast studio, artifact displays and interactive exhibits. The site includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority.

Additional Media Contact:
Peter Tompkins
Buffalo Wild Wings
(678) 613-9906
ptompkins@buffalowildwings.com