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Source: PR Newswire
May 12, 2005
It’s not enough to tell a good story about support; it’s equally important to show its depth and breadth. The NASCAR Hall of Fame proposal team is launching a promotional campaign to do exactly that.
With the tagline “Racing was built here. Racing belongs here. ”, the promotional campaign is designed to do three things, according to Catherine P. Bessant, Charlotte Chamber Chair and one of the proposal’s Crew Chiefs. “First, we want to demonstrate exactly how serious North Carolina is in its quest for the Hall of Fame. We are not taking this lightly. Second is to give visibility to what makes this region the ideal location. And finally, we want to engage all those who support our efforts by allowing them the opportunity to become a part of our bid process. ”
Over the next week, billboards and banners with the Hall of Fame slogan will go up around the region. “With upwards of 500,000 race fans converging here for the May races, timing couldn’t be better for giving us a platform to showcase the sincere desire and intensity of the people of North Carolina to win this bid, ” said Luther Cochrane, chairman, Charlotte Regional Visitors Authority.
In addition, www.belongshere.com is now live and offers an avenue for racing enthusiasts and Hall of Fame supporters to get involved. The site contains information about the region’s racing assets and proposal leadership as well as an on-line petition. All those who register will be included in the final proposal submitted to NASCAR on May 31.
“The level of excitement for bringing the NASCAR Hall of Fame to North Carolina is truly incredible, ” said John Cox, Cabarrus Chamber Chief Executive Officer. “I’m not sure when there has been an idea that has so captured the spirit of the region and been so widely embraced by so many. The collaboration among regional organizations and volunteers highlights how deeply ingrained racing is to our shared culture and how it has emerged as an extremely important industry for our state. ”
More than 90 percent of NASCAR teams are located within 60 miles of Charlotte. The motorsports industry has a statewide economic impact of more than $5 billion. More than 77 percent of that is within Cabarrus, Iredell and Mecklenburg counties and accounts for more than 18,000 jobs.
An additional opportunity to show support will be by sporting a commemorative T-shirt depicting a view of NASCAR Valley. The shirts will sell for $10 with proceeds supporting the proposal development.
Shirts will be available for sale as long as supplies last at the following locations:
• May 13 Founders Hall at Bank of America Corporate Center
11 am-2 pm 100 N. Tryon Street Charlotte
May 16 Wachovia Atrium 11 am - 2 pm 301 S. Tryon Street Charlotte
May 16- Lowe’s Motor Speedway - Gift Shop June 20 2nd Level Smith Tower 5555 Concord Parkway Concord, NC Mooresville Chamber of Commerce 149 East Iredell Avenue Mooresville, NC Alexander Zachary Jewelers 175 N. Main Street Mooresville, NC Main Street Charlotte Charlotte Chamber of Commerce 330 South Tryon Street Charlotte, NC
May 26-28 Food Lion Speed Street NASCAR Hall of Fame booth - Charlotte Center City
CONTACT: Stacey Ellis, 704-378-1361.