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NASCAR AND CRVA Announce New Logo for NASCAR Hall of Fame

Source: Press Release  

May 16, 2007

In another step in the development of the NASCAR Hall of Fame that surely will add greater visual emphasis and visibility, NASCAR and the Charlotte Regional Visitors Authority (CRVA) unveiled a new logo to the media and thousands of fans during the NASCAR NEXTEL Pit Crew Challenge presented by Craftsman.

1983 NASCAR Winston Cup - now NEXTEL Cup - Champion and winner of 84 races in NASCAR’s elite division, Bobby Allison, headlined a group that included NASCAR President Mike Helton and Vice President of Licensing and Consumer Products Mark Dyer. Hall of Fame recruiting crew chief Cathy Bessant of Bank of America also joined me mbers of the NASCAR Hall of Fame team, NASCAR and those responsible for recruiting the Hall of Fame in the ceremonious unveiling.

“We’ve continued to make great progress since Charlotte was awarded the Hall of Fame in March of 2006 with many of those ac tivities being behind the scenes. We’re thrilled to share a visual element that will become synonymous with the NASCAR Hall of Fame, ” said Bessant, a member of the NHOF Advisory Board.

The new logo visually incorporates the famous and highly recognizable NASCAR bar logo. A speed ribbon, a symbolic expression of the speed and spectacle of NASCAR, will also be one of the most prominent, recognizable architectural features of the building itself. The logo includes a mix of deep royal blue, silver accents along with NASCAR’s familiar colors.

“Following up January’s groundbreaking ceremony with today’s logo unveiling allows our millions of fans to visually see the progress that is being made on the NASCAR Hall of Fame, ” Dyer said. “Each step of the process is important and we’re excited to have a logo that so accurately depicts the speed and spectacle of this great sport. ”

Winston Kelley, executive director of the NASCAR Hall of Fame was among many members of NASCAR, CRVA and NHOF teams who worked on the logo development. BooneOakley was the advertising firm who created the design for this important visual component. “I’m thrilled for the team to now have a visual component to share with the Charlotte and NASCAR communities and the millions of NASCAR fans who are following our progress. I continue to be overwhelmed with the interest in the Hall of Fame and the teamwork and dedication associated with every aspect of our planning and development. Developing our logo was yet another example of a total team effort. The entire NASCAR, CRVA, NHOF and BooneOakley teams are to be commended. ”

A limited number of NASCAR Hall of Fame t-shirts and caps, with new logo, can be purchased at the NASCAR NEXTEL Pit Crew Challenge presented by Craftsman as well as next week at Food Lion Speed Street. The NASCAR Hall of Fame team will be located at the corner of Trade and Tryon.

Contacts for more information:
Molly Hedrick
Charlotte Regional Visitors Authority
(704) 331-2737
molly.hedrick@crva.com

Scott Warfield
NASCAR Inc.
(704) 348-9650
swarfield@nascar.com