Source: CRVA Communications
August 10, 2009
The Charlotte Regional Visitors Authority (CRVA) is pleased to welcome Kimberly Meesters as external relations manager for the NASCAR Hall of Fame. Meesters will handle the development and implementation of all external relations strategies for the NASCAR Hall of Fame, including communications, media relations, public and community relations and education initiatives. Kimberly brings a wealth of knowledge to the position with more than a decade of experience in various realms of communications, media and public relations and the motorsports industry including track, team, league and sponsorship experience.
“We have extremely high standards and expectations for delivering exceptional customer and stakeholder service. To help us achieve these expectations, it was essential that we fill the external relations manager position with an individual that shares these characteristics and has both a strong background in motorsports and a passion for communicating and connecting with the media, the public and our community,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “We definitely accomplished that in hiring Kimberly Meesters. She will be a great addition to our already stellar team.”
Meesters joins the NASCAR Hall of Fame from Sprint where she led communications efforts for the Fortune 100 company’s title sponsorship of the NASCAR Sprint Cup Series, and she has further media relations experience at Las Vegas Motor Speedway, the Indy Racing League and Orleans Racing. In addition to devoting her professional life to motorsports, Meesters has enjoyed a lifetime of auto racing stemming from her family’s grassroots motorsports business in Texas. She holds a Bachelor of Science degree in journalism from Texas A&M University and is currently pursuing a Master of Arts in Communications Studies from the University of North Carolina at Charlotte. Meesters resides in Mooresville, N.C. with her husband, Scott, and her daughter, Maclaren.
Media Note: Meesters is now the primary media contact for the NASCAR Hall of Fame. She can be reached at firstname.lastname@example.org or 704-654-4431.