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NASCAR Hall of Fame Goes to Market
Source: Press Release
July 27, 2007
Just Marketing International to lead sponsorship sales effort
CHARLOTTE, NC (July 27, 2007) – Promising attractive opportunities to align with a world- class attraction, the NASCAR Hall of Fame (NHOF) has tapped Just Marketing International (JMI) as its official sales agency leading the search for sponsoring partners, it was announced today.
Now under construction in Charlotte, the NASCAR Hall of Fame broke ground on January 25, 2007 and is expected to open the first quarter of 2010. The $154.5 million facility will honor the history and heritage of NASCAR and the many who have contributed to NASCAR’s success. The Hall of Fame will comprise 130,000 square feet, including exhibit space, a 250 seat, state- of-the-art theater, the Hall of Honor which will house the commemorations of Hall of Fame inductees, numerous interactive entertainment experiences, a themed restaurant, retail outlet, and a modern media center for the industry. In addition, an accompanying 19-story, 390,000 square foot NASCAR Plaza inclusive of NASCAR affiliated enterprises is also under construction and projected to open in March 2009.
Just Marketing International will represent the Hall in its sponsorship sales and marketing endeavors, servicing its needs from its satellite office at Lowe’s Motor Speedway in Concord, NC.
“We are excited about our partnership with Just Marketing International and to begin this important aspect of the Hall of Fame’s development,” said Winston Kelley, Executive Director, NASCAR Hall of Fame. “Sponsors who recognize the value in industry partnerships have long been integral to NASCAR’s success. NASCAR fans are at the core of that success as by far the most brand-loyal of any sport in the world. We look forward to offering corporate partners an extensive menu of channels and opportunities to connect their products to NASCAR fans and the Hall’s massive audience.
“We were honored and humbled to receive interest from the very best firms and, after a thorough screening process of top agencies, selected JMI based on their depth of talent and undeniable expertise in the commercial side of motorsports marketing,” Kelley said. “We have great confidence in JMI’s ability to lead the quest to enlist high-quality, sponsorship partners. Upon completion, the Hall will be a world-class facility that will give the millions new reasons to make Charlotte a chosen destination.”
JMI is preparing to take NHOF sponsorship opportunities to the marketplace, with an initial focus on current official NASCAR partners.
“Given the rich history and international popularity of NASCAR, there’s no doubt that the sport warrants a world-class Hall of Fame,” said Zak Brown, Founder and CEO, Just Marketing International. “We are confident that there are many major corporations who will find a sponsoring relationship with the Hall to be attractive and productive. The Hall’s sales inventory is equally deep and wide, allowing sponsors to affiliate themselves at a variety of levels. Companies will have the opportunity to align with an unequalled property located in a geographic region that houses over half the U.S. population within a 500-mile radius. It’s a privilege to introduce the NASCAR Hall of Fame to the greater business world, and an unprecedented opportunity within our industry.”
About NASCAR Hall of Fame: NASCAR has chosen Charlotte to be the site for this once-in-a-lifetime attraction for the State of North Carolina and the entire country. The state-of-the-art facility will honor the history and heritage of NASCAR, serve as an educational platform of the tremendous impact NASCAR has had on American culture and provide an enduring tribute to those who have impacted the sport in the past, present and yet to come. The anticipated opening is first quarter 2010. Among the items in the developmental stage of the NHOF are extensive exhibit space, interactive entertainment and educational experiences, a Hall of Honor for inductees, a state-of-the-art- theatre, and a restaurant and retail outlet. The NASCAR Hall of Fame will be owned by the City of Charlotte and operated by the Charlotte Regional Visitors Authority (www.crva.com).
About Just Marketing International: Just Marketing International (JMI) is the global leader in motorsports marketing, and is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 120 staff globally, JMI operates six offices across three countries. JMI’s client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, ESPN/ABC Sports, Ford Motor Company, Ingersoll Rand, Johnnie Walker, RoadLoans.com, IRWIN Industrial Tools, SUBWAYÃƒâ€šÃ‚Â® Restaurants, Hyatt Hotels, Car and Driver, BRUTÃƒâ€šÃ‚Â®, NewPage and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.Ãƒâ€šÃ‚Â