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NASCAR Hall of Fame Hires Tour and Travel Sales Manager

Source: NASCAR Hall of Fame Press Release   

September 04, 2009

The NASCAR Hall of Fame announced today the addition of tourism veteran Libba Barrineau to serve as tour and travel sales manager for the 150,000 square-foot attraction opening May 11, 2010.

Barrineau will develop travel strategies, build group ticket programs and maintain active participation and ongoing sales efforts with all state, regional and national group tour organizations. She will make sales trips to tradeshows and conventions and assist in familiarization tours for group, travel agent and international markets. Barrineau is a member of the sales and marketing department, which is led by Leslie Horne.

“The tour and travel industry is a primary audience for a venue of this nature,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “It was essential that we hire an individual with an extensive background and interest in the group and travel market. With two decades of experience, we definitely achieved that in hiring Libba Barrineau.”
Barrineau was most recently the executive director of the Statesville Convention and Tourism Bureau. She also has served as director of sales and marketing for the Cabarrus County Convention and Visitors Bureau, director of tour and travel for the Gwinnett Convention and Visitors Bureau, and tour and travel sales manager for the DeKalb Convention and Visitors Bureau.

She holds a Bachelor of Science in hotel, restaurant and tourism administration from the University of South Carolina and currently resides in Concord, N.C. with her husband, Scott, son, Brighton, and daughter, Reilly.