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NASCAR® Hall of Fame To Connect with Race Fans Through "Tweet" Promotion

Source: CRVA Communications  

May 15, 2009

Twitter-based contest to run during 2009 Speed Street Festival

Twitter-Based Contest To Run During 2009 Speed Street Festival

NASCAR® fans, get ready for some fast fun during the Food Lion Speed Street festival May 21-23, 2009 in uptown Charlotte, N.C. The NASCAR Hall of Fame, slated to open in May of 2010, is launching a SpeedTweet promotion, giving race fans at the three-day festival chances to win prizes including commemorative NASCAR Hall of Fame bricks.

Several times a day during Speed Street, the NASCAR Hall of Fame will announce contests using Twitter, a leading online messaging service. Fans who meet challenges, such as answering racing-related trivia questions or finding specific objects during Speed Street the fastest can win t-shirts, hats, diecast cars or commemorative NASCAR Hall of Fame bricks.

“Twitter is a fun and easy way to connect with NASCAR fans who are here in Charlotte enjoying the Speed Street Festival in the days leading up to the Coca-Cola 600,” said NASCAR Hall of Fame Sales and Marketing Director Leslie Horne. “We’re less than a year away from our grand opening, and we want to share our excitement with race fans.”

To participate, fans can sign up and follow NASCAR Hall of Fame on Twitter. Then, fans watch for messages, known as “tweets,” on Twitter through their cell phones and PDAs on May 21, 22 and 23 between 12:00 noon - 6:00 p.m. Any tweets from @nascarhall with the tag #SpeedTweet may contain clues to the next contest.

Food Lion Speed Street delivers an exciting experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR stars, and vendor displays from sponsors such as Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more. Admission to Food Lion Speed Street is free.

For official rules about the SpeedTweet contest and NASCAR Hall of Fame, visit www.nascarhall.com/speedtweet. For more details about Food Lion Speed Street, visit www.600festival.com.

The NASCAR Hall of Fame broke ground in Charlotte on January 25, 2007 and is expected to open in May of 2010. The facility will honor the history and heritage of NASCAR and the many who have contributed to NASCAR’s success. The Hall of Fame will comprise 150,000 square feet, including exhibit space, state-of-the-art theater, a Hall of Honor which will house the commemorations of Hall of Fame inductees, numerous interactive entertainment experiences, a themed restaurant, retail outlet, and a modern media center for the industry. The Hall will be owned by the City of Charlotte and operated by the Charlotte Regional Visitors Authority.

www.NASCARHall.com

Media Contact:
Molly Hedrick
Charlotte Regional Visitors Authority
Office (704) 331-2737
Molly.hedrick@crva.com

NASCAR® and the NASCAR Hall of Fame® are registered trademarks of the National Association of Stock Car Auto Racing.