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Site Preparation Begins for NASCAR Hall of Fame

Source: Press Release  

October 24, 2006

WHAT: Site preparation begins on the highly anticipated NASCAR Hall of Fame and new Convention Center ballroom in the block bounded by Caldwell, Brevard, 2nd and Stonewall Streets. The fence surrounding the site will be erected on October 24, with demolition of the Risk Management building beginning on the 25th.

WHEN: Tuesday, October 24, 2006


November 6

City Council workshop; NASCAR Hall of Fame project update including presentation of architectural renderings. More details about the presentation will be available when the agenda is sent out November 1, 2006.
Note: Additional session for media will follow the presentation

December 5
Tentative: Public Input Forum - Charlotte Convention Center. More details to come….for now, please mark your calendars!

1st Q of 2007
Groundbreaking Event

FAST FACTS: See below for more background information

- Julie Hill, City of Charlotte, at (704) 336-4098 or email at jehill@ci.charlotte.nc.us
- Scott Warfield, NASCAR’s Charlotte office, at (704) 348-9650 or email at
- Molly Hedrick, CRVA, at (704) 331-2737 or via email at molly.hedrick@crva.com

NASCAR Hall of Fame
Fast Facts
October 2006

• The 100,000+ square-foot NASCAR Hall of Fame will be located on a five-acre site in
Charlotte’s Center City and is expected to open in late 2009.

• The building will be owned by the City of Charlotte and operated by the Charlotte
Regional Visitors Authority; it will sit adjacent to the Charlotte Convention Center. The
site’s groundbreaking will commence in the first quarter of 2007.

• After an intense year-long evaluation process, the City of Charlotte was selected over
Atlanta, GA; Daytona Beach, FL; Richmond, VA and Kansas City, MO. Among several
reasons, Charlotte was chosen because of North Carolina’s central role in the sport’s
heritage, the hall’s proposed location in Charlotte, and the support the received from city
and state elected officials and business leaders, banking and hospitality industry
champions, superstar drivers and race teams. A sound financial package was confirmed
which was a leading factor for Charlotte’s success.

• Charlotte has deep NASCAR roots. Currently, 82 percent of NASCAR NEXTEL Cup
teams, 72 percent of NASCAR Busch Series teams, and 55 percent of NASCAR
Craftsman Truck teams call the area home. Prominent races such as the NASCAR
NEXTEL All-Star Challenge, Coca Cola 600 and Bank of America 500 also take place in

• The site is designed to honor NASCAR icons and create an enduring tribute to the
drivers, crew members, team owners and others that have impacted the sport in the
past, present and yet to come.

• After a nationwide search, Winston Kelley, a former vice president of Duke Energy
Carolinas, was selected in the summer of 2006 to be the Hall of Fame’s Executive
Director. In the coming months, Kelley will be working in conjunction with the City of
Charlotte engineering staff and the Hall of Fame project team to oversee the progression
of the existing site, the Hall of Fame’s groundbreaking in the spring, development of
exhibit concepts and designs, daily operations, and much more.

• The Hall of Fame will be designed by Pei, Cobb & Freed, a firm known for its
expertise with public buildings including the Rock & Roll Hall of Fame in Cleveland, the
expansion of The Louvre in Paris, and the National Gallery of Art in Washington, D.C.
Yvonne Szeto of Pei, Cobb & Freed will be the lead design architect.

• Ralph Applebaum and Associates (RAA) will design the space’s exhibits. RAA’s
experience includes the National Constitution Center and the World Golf Hall of Fame
and Museum. BE&K Building Group is the construction management firm, with Turner
Thompson Davis chosen as the construction contractor.

• The design concept features a twisting, oval-shaped wrapping on the facility’s exterior
similar to the shape of a speedway. Other structural elements include a plaza with
NASCAR’s signature corporate sponsorship banners and a latticework tower reminiscent
of the towers that display race standings.

• Facility features will include a Hall of Honor, exhibit space, a great hall, a restaurant,
a retail outlet, interactive entertainment, and a state-of-the-art media center for the

• The Hall of Fame and ballroom expansion is expected to total approximately $155
million, which will be largely financed by a hotel occupancy tax and include no property
taxes or other general fund revenues in the deal.

• The design of the facility will also incorporate a new ballroom that will be connected
to the Charlotte Convention Center via a convenient over-street walkway.