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Food Lion Speed Street Adjusts its Footprint to Growing Charlotte

April 10, 2012

HARRISBURG, N.C. (April 10, 2012) – As the City of Charlotte continues to grow, the 18-year-old, family-friendly event, Food Lion Speed Street, will make slight alterations to its footprint in Charlotte.

The most notable changes festival-goers will see May 24 to May 26 is a new location for the Miller Lite stage, one of two stages featuring live national entertainment each night. The Miller Lite stage will be located in the parking lot near the corner of South Tryon Street and East Stonewall Street, across from the Mint Museum. In addition, the Cheerios stage located in the Food Lion Kids’ Zone presented by General Mills will shift south on Tryon Street to be located near Fourth Street and Tryon Street.

“As the City of Charlotte continues to grow and brings new opportunities into the area, Food Lion Speed Street has to adjust,” said Jay Howard, president of JHE Production Group and promoter and producer of the award-winning event. “The 2012 changes will allow Charlotte Motor Speedway’s fans and local attendees a simple layout that showcases a variety of activities for kids of all ages.”

Food Lion Speed Street delivers an unprecedented consumer experience to an estimated 400,000 fans by means of live entertainment, access to racing’s brightest stars, and displays from sponsors Food Lion, Coca-Cola, Miller Lite, General Mills, Chevrolet and many more. As a precursor to the Coca-Cola 600 held at Charlotte Motor Speedway, Food Lion Speed Street will entertain more than 400,000 guests over the course of three days and has been promoted and produced exclusively by JHE Production Group since 1996.

Food Lion Speed Street will begin at Trade Street and Tryon Street and extend south on Tryon Street to Stonewall Street. Martin Luther King Jr. Boulevard will serve as the primary corridor and safest route for fans to reach the Coca-Cola stage and NASCAR Hall of Fame.

Numerous fan-friendly destinations include:

  • Food Lion Kids’ Zone presented by General Mills – Located on Tryon Street near the Fourth Street intersection.
  • Miller Lite Stage - Parking lot near the corner of South Tryon Street and Stonewall Street, across from the Mint Museum.
  • Coca-Cola Stage - Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance
  • Your Carolina Chevy Dealers will provide an opportunity to test drive several Chevrolet models at Food Lion Speed Street. Test drives will be given on Brevard Street next to the NASCAR Hall of Fame.

“The Charlotte- Mecklenburg Police Department (CMPD) has partnered with Food Lion Speed Street organizers to ensure attendees can easily access the 18-year festival,” said CMPD’s Deputy Chief Harold Medlock. “Our number one priority, as it has been for the last 17 years, is maintaining a safe and enjoyable experience at Food Lion Speed Street.”

To help attendees get around Charlotte, Food Lion Speed Street encourages use of Charlotte's Wayfinding system which is designed to improve access to uptown Charlotte.  Charlotte’s Wayfinding system provides pedestrians, motorists, residents and visitors with signage that easily identifies nearby parking locations with real-time parking availability notification. Multiple parking decks, street-level parking and local lots are within walking distance of the activities.

The Charlotte Area Transit System (CATS) bus and light rail system is a vital part of transporting commuters and festival attendees in and out of the city safely and quickly.  For Food Lion Speed Street as with all large-scale events, CATS will increase the frequency of its train service during peak times and have extra trains available for festival attendees when events conclude for the evening. 

The event is free to the public. The festival opens each day at 12 p.m. ET. For more information please visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet.

 

About Food Lion

Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

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