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Food Lion Speed Street Shifts Footprint to Encompass NASCAR Hall of Fame

Food Lion Speed Street Map
Food Lion Speed Street Map

March 29, 2011

HARRISBURG, N.C. (March 29, 2011) – Food Lion Speed Street, the three-day family-friendly festival scheduled for May 26 – 28 in Charlotte, N.C., today announced a change in the 2011 footprint to further encompass the one-year-old NASCAR Hall of Fame. 

Food Lion Speed Street has relocated the Coca-Cola stage, formerly at Trade Street and Tryon Street, to Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street, which also is the entrance to the NASCAR Hall of Fame.

“The City of Charlotte is dedicated to Food Lion Speed Street and combining its strength with strategic locations in the city like the NASCAR Hall of Fame,” said Jay Howard, president of JHE Production Group and promoter and producer of the 17-year-old event.  “The new layout will allow NASCAR’s biggest fans and Charlotte families to enjoy all the festival has to offer and experience the many attributes of the NASCAR Hall of Fame.”

Charlotte’s largest festival will offer live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.  Food Lion Speed Street will entertain more than 400,000 guests over the course of the three-day event and has been promoted and produced exclusively by JHE Production Group since 1996.

“Food Lion Speed Street is a tremendous event and wonderful tradition in Charlotte; it is our privilege to prominently incorporate the NASCAR Hall of Fame,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “The team that recruited and developed the Hall always envisioned this type of community use for our expansive outdoor space.  It is rewarding to see that vision come to fruition so soon.  Jay Howard and his entire team at JHE Production Group are masters at producing this event. Our team looks forward to working with them, Food Lion, Coca-Cola and the rest of the Food Lion Speed Street team to continue providing an incredible experience for the hundreds of thousands of attendees.”

Food Lion Speed Street will begin at Trade Street and Tryon Street and extend south on Tryon Street to Martin Luther King Jr. Boulevard. The footprint also includes several blocks of Third Street between Tryon Street and Poplar Street.  Martin Luther King Jr. Boulevard will serve as the primary corridor and safest route for fans to reach the NASCAR Hall of Fame.

Numerous fan-friendly destinations include:

  • Food Lion Kids’ Zone presented by General Mills – Tryon Street between Fourth Street and Trade Street
  • Miller Lite Stage - Parking lot at the corner of Third Street and Poplar Street
  • Coca-Cola Stage - Martin Luther King Jr. Boulevard between Brevard Street and Caldwell Street at the NASCAR Hall of Fame entrance

The light rail offers drop-off points in the vicinity of Food Lion Speed Street. In addition, multiple parking decks, street-level parking and local lots are within walking distance of the activities.

The event is free to the public. The festival opens each day at 12 p.m. ET. For more information please visit www.600festival.com or www.facebook.com/FoodLionSpeedStreet

About Food Lion

The Food Lion family of supermarkets, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. 

About NASCAR Hall of Fame

Conveniently located in uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010 and includes artifacts, interactive exhibits, 278-seat state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. The venue is opened 10 a.m. – 6 p.m. seven days a week and has an attached parking garage on Brevard Street. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. www.NASCARHall.com.