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Food Lion Speed Street Welcomes New Location

April 07, 2010

NASCAR Hall of Fame Included in Footprint

HARRISBURG, N.C. (April 7, 2010) – Food Lion Speed Street, the three-day festival scheduled for May 27 to May 29 and located in Charlotte, N.C., will entertain more than 400,000 fans in a new location.

Food Lion Speed Street will begin at Fifth Street and Tryon Street and extend south on Tryon Street to Martin Luther King Boulevard. The footprint also includes several blocks of Third Street between Tryon Street and Poplar Street.  A pedestrian corridor along Martin Luther King Boulevard will be available to reach the NASCAR Hall of Fame.

“With the NASCAR Hall of Fame opening this year, it made complete sense to move Food Lion Speed Street and enhance the fan experience with the new venue,” said Jay Howard, president of JHE Production Group Inc. and event promoter and producer. “The new footprint will provide fans with a safe route along Tryon Street and Martin Luther King Boulevard to access the NASCAR Hall of Fame as well as partake in the numerous NASCAR-related activities and musical entertainment.”

Food Lion Speed Street offers live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors Food Lion, Coca-Cola, Miller Lite, Chevrolet and many more.  Numerous fan-friendly destinations will be included such as:

  • NASCAR Hall of Fame - 400 Martin Luther King Boulevard
  • Food Lion Kids Zone presented by General Mills - Tryon Street between Martin Luther King Boulevard and Third Street
  • Miller Lite Stage - Parking lot at the corner of Third Street and Poplar Street
  • Coca-Cola Stage - East Trade Street and Tryon Street

For fans attending the festival and visiting the NASCAR Hall of Fame, guests are encouraged to utilize Tryon Street to Martin Luther King Boulevard as the safest route to reach the NASCAR Hall of Fame.

Since 1996, JHE Production Group has promoted and produced Food Lion Speed Street, and Howard believes the new setup will be the best location in years providing easier access to the light rail, ample parking options and a smooth flow for foot traffic.

The light rail offers numerous drop-off points in the vicinity of Food Lion Speed Street. In addition, multiple parking decks, street-level parking and local lots are within walking distance of the activities.

The event is free to the public. Gates open each day at 12 p.m. ET. For a complete schedule of events and parking details, visit www.600festival.com.