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M&M'S® to Feature its Most Colorful Fan of NASCAR Winner in the New NASCAR Hall of Fa

Source: MARS Chocolate Press Release   

November 20, 2009

Cynthia Peace of Havana, Ill. to be Recognized During Induction Weekend in May 2010

Mars Chocolate North America announced today that Cynthia Peace of Havana, Ill., was selected as the grand prize winner of “M&M’S® The Most Colorful Fan™ of NASCAR® Contest.”  Peace bested thousands of other colorful NASCAR fans who participated in the 24-week contest at NASCAR.com/MostColorfulFan and will become the first fan recognized in the new NASCAR Hall of Fame™ when the Hall opens its doors on May 11, 2010.

Peace will be showcased inside the new 150,000-square-foot attraction in Charlotte, N.C., as part of an  exhibit devoted to M&M’S Most Colorful Fan™ of NASCAR Contest.   Peace’s colorfulness will also be honored with a VIP trip for two to the NASCAR Sprint Cup Series™ Ford 400 Championship weekend in Homestead-Miami.   

“This is an exciting new extension to M&M’S Most Colorful Fan™ of NASCAR platform and is the ultimate ‘thank you’ to all the fans for their year round colorfulness,” said Suzanne Beaudoin, vice president, Sponsorships and Sports Marketing, Mars Chocolate North America.  “NASCAR was built on the passion of fans, so it’s fitting that our most colorful fan has an opportunity to be featured in a venue that features all things NASCAR.”

M&M’S Most Colorful Fan™ of NASCAR® Contest, recognizes, celebrates and rewards all NASCAR fans for showcasing their colorful passion for the sport and drivers of NASCAR.  The contest went live during the Daytona 500 on February 15, 2009, at NASCAR.COM, the official Web site of NASCAR.  For 24 weeks, fans were able to showcase their unmatched love for the sport, as well as their favorite teams and drivers, by uploading their most colorful racing-themed photos to www.NASCAR.com/MostColorfulFan.  More than seven million votes were cast over the duration of the contest this season, eclipsing the 2008 contest total votes of 360,000, a testament to the growth of the program and engagement by the race fans.

At the beginning of September, the 24 weekly winners were placed into a bracket-style “photo playoff” challenge, competing in a special head-to-head competition over a four week period where fans’ votes advanced the finalists to the next round until only three remain.  The three finalists then battled it out for a chance to claim this year’s title. Along with the support of family and friends Cynthia’s passion helped her stand out among the thousands of photos submitted, earning her the title of “The Most Colorful Fan of NASCAR.”

“I’ve been a NASCAR fan over a decade,” said Peace.  “I’ve been hooked ever since I attended my first Busch (now Nationwide) Series race in St. Louis.  I’m especially excited to share this experience with my family members in California, Oklahoma and Texas who all love NASCAR!”

For more information about The Most Colorful Fan of NASCAR Contest, visit www.facebook.com/colorfulfans or mms.com.