November 10, 2010
|
NASCAR Hall of Fame |
|
|
Respondents |
3,290 |
|
NHOF Exhibits (5 pt. scale w/ 5 highest) |
Mean Rating |
|
Information Presented |
4.76 |
|
Quality |
4.83 |
|
Educational Value |
4.69 |
|
Film/Media |
4.66 |
|
Computer Interactive Experience |
4.50 |
|
Physical Interactive Experience |
4.64 |
|
Artifacts |
4.79 |
|
Exhibits Overall |
4.78 |
|
% in Top 2 Boxes (rating 4 or 5) |
98% |
|
NHOF Facility |
Mean Rating |
|
Parking (NHOF Deck) |
4.27 |
|
Parking (Off Site) |
3.87 |
|
Ease of Entry into NHOF |
4.47 |
|
Cleanliness of NHOF |
4.94 |
|
Ease of Navigation/Flow of NHOF |
4.59 |
|
NHOF Concessions |
Mean Rating |
|
Menu Choices |
3.85 |
|
Food Quality |
4.03 |
|
Convenience/Wait Time |
4.21 |
|
NHOF Crew Members |
Mean Rating |
|
Friendliness |
4.81 |
|
Knowledge |
4.71 |
|
Communication |
4.70 |
|
Delivering on Expectations |
Mean Rating |
|
Overall Value for the Money |
3.95 |
|
% in Top 2 Boxes (rating 4 or 5) |
58% |
|
Overall Experience |
4.19 |
|
% in Top 2 Boxes (rating 4 or 5) |
69% |
|
NHOF Visitation |
|
|
Local Residents (inside 50 miles) |
16% |
|
Visitors (outside 50 miles) |
84% |
|
Primary Purpose of Trip? (% Visitors “Yes”) |
57% |
|
Day Trip (% “Yes”) |
34% |
|
Overnight Trip (% “Yes”) |
66% |
|
Length of Overnight Trip (nights) |
2.7 |
|
Overall Trip Length |
2.1 |
|
Party Size |
3.5 |
|
Total Party Spending per Stay (tix, lodging, dine, retail, transp., & other ent.) |
$1,404,41 |
|
Average Visitor Spending per person/per day |
$191.08 |
|
Level of Agreement |
Mean Rating |
|
Would Recommend NHOF to Friends/Relatives |
4.70 |
|
% in Top 2 Boxes (rating 4 or 5) |
95% |
|
Will Visit NHOF Again |
4.35 |
|
% in Top 2 Boxes (rating 4 or 5) |
83% |
|
Level of Interest in NASCAR |
Mean Rating |
|
Level of Interest in NASCAR (7 pt. scale with 7 “extremely interested”) |
6.12 |
|
% in Top 2 Boxes (rating 6 or 7) |
% |
|
NHOF Marketing: How did you hear about the NASCAR Hall of Fame? |
% Influenced |
|
Newspaper |
13% |
|
Magazine |
8% |
|
Television |
54% |
|
Mailing |
2% |
|
|
6% |
|
Radio |
13% |
|
General Internet Search |
10% |
|
25% |
|
|
Other Website |
7% |
|
Friends/Relatives (Word of Mouth) |
21% |
|
Social Media |
8% |
|
Other Marketing |
7% |
|
Gender |
|
|
Male |
59% |
|
Female |
41% |
|
Age |
|
|
Average Age |
48.5 |
