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NASCAR Hall of Fame FY11 Patron Satisfaction Survey

November 10, 2010

NASCAR Hall of Fame
FY11 Patron Satisfaction Survey
YTD Through October 31, 2010

 

Respondents

3,290

NHOF Exhibits (5 pt. scale w/ 5 highest)

Mean Rating

Information Presented

4.76

Quality

4.83

Educational Value

4.69

Film/Media

4.66

Computer Interactive Experience

4.50

Physical Interactive Experience

4.64

Artifacts

4.79

Exhibits Overall

4.78

% in Top 2 Boxes (rating 4 or 5)

98%

NHOF Facility

Mean Rating

Parking (NHOF Deck)

4.27

Parking (Off Site)

3.87

Ease of Entry into NHOF

4.47

Cleanliness of NHOF

4.94

Ease of Navigation/Flow of NHOF

4.59

NHOF Concessions

Mean Rating

Menu Choices

3.85

Food Quality

4.03

Convenience/Wait Time

4.21

NHOF Crew Members

Mean Rating

Friendliness

4.81

Knowledge

4.71

Communication

4.70

Delivering on Expectations

Mean Rating

Overall Value for the Money

3.95

% in Top 2 Boxes (rating 4 or 5)

58%

Overall Experience

4.19

% in Top 2 Boxes (rating 4 or 5)

69%

NHOF Visitation

 

Local Residents (inside 50 miles)

16%

Visitors (outside 50 miles)

84%

Primary Purpose of Trip? (% Visitors “Yes”)

57%

Day Trip (% “Yes”)

34%

Overnight Trip (% “Yes”)

66%

Length of Overnight Trip (nights)

2.7

Overall Trip Length

2.1

Party Size

3.5

Total Party Spending per Stay (tix, lodging, dine, retail, transp., & other ent.)

$1,404,41

Average Visitor Spending per person/per day

$191.08

Level of Agreement

Mean Rating

Would Recommend NHOF to Friends/Relatives

4.70

% in Top 2 Boxes (rating 4 or 5)

95%

Will Visit NHOF Again

4.35

% in Top 2 Boxes (rating 4 or 5)

83%

Level of Interest in NASCAR

Mean Rating

Level of Interest in NASCAR (7 pt. scale with 7 “extremely interested”)

6.12

% in Top 2 Boxes (rating 6 or 7)

%

NHOF Marketing:  How did you hear about the NASCAR Hall of Fame?

% Influenced

Newspaper

13%

Magazine

8%

Television

54%

Mailing

2%

Email

6%

Radio

13%

General Internet Search

10%

www.nascarhall.com

25%

Other Website

7%

Friends/Relatives (Word of Mouth)

21%

Social Media

8%

Other Marketing

7%

Gender

 

Male

59%

Female

41%

Age

 

Average Age

48.5