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NASCAR Hall of Fame Sets Value-Focused Admission

October 07, 2009

NASCAR Hall of Fame officials announced today many of the highly anticipated details regarding visits to the new 150,000-square foot interactive, entertainment attraction under construction in uptown Charlotte, N.C., including ticket information, charter memberships, a national sweepstakes, operating hours and the date for the inaugural Induction Ceremony.

Tickets and charter memberships for May 11, 2010 and beyond go on sale at 9 a.m. EDT Oct. 14, coinciding with the historic voting day to determine the first class of inductees in the NASCAR Hall of Fame. That illustrious first class will be formally inducted in a ceremony at the NASCAR Hall of Fame on May 23, 2010.  

"We have developed affordable ticket packages that reflect our steadfast promise to offer a superb value. Our guests will always be our top priority," said Winston Kelley, executive director of the NASCAR Hall of Fame. "We are confident our visitors will be pleased with the amount of activities available, especially when you consider the Hall has more than 50 high-tech interactive exhibits coupled with some of the most intriguing artifacts from NASCAR's 62-year history."

Ticket prices are $19.95 for adults, $17.95 for military and seniors (60+), $12.95 for children 5 - 12 and free for children under 5. The on-site box office is scheduled to open in the spring of 2010. In the meantime, tickets can be purchased through Ticketmaster at 877-231-2010 or www.nascarhall.com. Customers who purchase through Ticketmaster will receive a $1 per ticket discount.

"We researched many similar venues before finalizing our packages and tickets," said Kelley. "We researched other halls like baseball, football, country music and rock and roll. We also looked at a broader category of entertainment attractions like the new Georgia Aquarium and Newseum. You will find that we are very competitive with the local market and with other like attractions across the country, especially when you consider the depth and breadth of our facility.

"We like to remind people that we are not just a hall of fame or a museum or a theater; we are all of those things and more. Our venue is truly a unique integration of all things NASCAR displayed through interactive features and the best technology available."

In addition to individual tickets, six levels of charter memberships are available. Members will receive a host of benefits, and if their membership is purchased by May 10, 2011, they also will receive a charter designation and commemorative items to mark their unique status as a first-year member.

The first three levels of membership are reflective of the traditional annual pass offered at most entertainment attractions. The Rookie Racer is $25 per year for children ages 5 -12, Crew Chief is $50 per year for ages 13 and up, and the Pit Crew Family Pack is $150 per year for two adults and all children under the age of 18. These three packages include unlimited admission for one year from date of purchase. The year begins May 11, 2010 for packages purchased prior to opening day.  

The more comprehensive charter packages are a $250 Winner's Membership, $500 Champion's Membership and $1,000 Legend's Membership. These levels offer unlimited entry for one year plus a plethora of added benefits ranging from parking vouchers and discounted guest passes to invitations to private functions at the NASCAR Hall of Fame and opportunities to attend the coveted first-year Induction Ceremony.

"One of the greatest opportunities we have is to change the guest experience frequently," said Kelley. "We feel certain this is an attraction people will want to visit more than once. Artifacts and exhibits will change; special programs and events will be offered frequently; and every year five new legends will be enshrined in the Hall of Honor. The NASCAR Hall of Fame project team has worked diligently to develop a first-class facility, and we plan to keep the venue booked with unique opportunities appealing to all audiences."

As added incentive, all memberships purchased before Dec. 31, 2009 will include one entry per membership into the NASCAR Hall of Fame VIP Sweepstakes. In honor of NASCAR's 62-year history, 62 winners will be randomly selected to receive two tickets to the NASCAR Sprint All-Star Race at Lowe's Motor Speedway in Charlotte, N.C. May 22, 2010; two nights stay at a Visit Charlotte partner hotel; a 4"x8" NASCAR Hall of Fame brick paver with a personalized inscription and a variety of other prizes.

The NASCAR Hall of Fame will operate on a timed-entry system; guests must select a specific day and time for their visit at the time of purchase. Beginning May 11, 2010, the venue will operate seven days a week with base hours of 10 a.m. to 6 p.m. Monday - Saturday and noon to 6 p.m. Sunday. It will be closed on Easter, Thanksgiving and Christmas. Hours may be extended during summers, race weeks and prominent Uptown Charlotte events.