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New NASCAR Hall of Fame Licensed Tour Offers Stops at Multiple NASCAR-themed Attractions

June 16, 2010

Tour features NASCAR Hall of Fame early admittance and full-day of local race attractions

CHARLOTTE, N.C. (June 15, 2010) – NASCAR Hall of Fame and AIM Tours today launched the Ultimate Fan Experience Tour, a daylong tour with stops at several Charlotte, N.C.-area NASCAR attractions.

Whether a hardcore race fan looking for a gateway into the world of NASCAR or a family looking for a summer getaway, the Ultimate Fan Experience Tour gives guests a unique, insiders look at the sport of NASCAR. Offered Monday – Thursday, the all-inclusive tour features a full day of visits to several local NASCAR-themed attractions, including exclusive opportunities not generally available to the public.

“We are excited to be chosen as the exclusive tour provider for the NASCAR Hall of Fame tours,” said Roger Haas, president of AIM Tours/Adventures in Motorsports. “This unique tour will provide the participant with the opportunity to get closer to the sport than ever before. Our plan is to weave the historical perspective of motorsports with the excitement of today’s fast-paced action. You’ll come away with a better appreciation of the sport and a history lesson – NASCAR-style. We promise every race fan will enjoy the ride.”  

Tour participants begin their day with early admittance to the new NASCAR Hall of Fame in uptown, Charlotte, N.C. They are given approximately three hours to explore the 40,000 square feet of exhibit space, which includes more than 50 interactive stations, iRacing simulators, authentic artifacts, historic stock cars and more. In addition, guests can enjoy exclusive time with an exhibits team member and get the ‘inside track’ on the history of a featured artifact. The NASCAR Hall of Fame portion of the tour concludes with a catered lunch served in a souvenir NASCAR Hall of Fame lunch bag.

Guests continue the tour with an afternoon of behind-the-scenes visits of a variety of local race attractions. Tour itineraries vary but include stops such as Charlotte Motor Speedway, Sam Bass Gallery, Hendrick Motorsports, Earnhardt Ganassi Racing, Dale Earnhardt Inc., Curb Motorsports Museum, MacDonald Racing and Michael Waltrip Racing. Guests are treated to tours of race shops including shop areas not generally viewed by the public, access to personal work spaces, opportunities to view collections of selected celebrities, live pit stops and exclusive discounts on race merchandise.

“Charlotte has a strong tradition of motorsports and a plethora of fascinating racing-related places for guests to visit,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “This tour is ideal for residents and tourists alike who want to learn more about all facets of the sport. They can learn about the past and present of the sport at the NASCAR Hall of Fame and then spend the rest of the day watching the sport come to life. The stops on the tour give them a more intimate look at the vibrant motorsports industry in this region.”     

Tours are all-inclusive and cost $99 per person and $89 for children ages 5-12. Children 4 and younger are free. Tours  pick up Monday-Thursday at 8:45 a.m. at Concord Mills Mall or 9:15 a.m. at the NASCAR Hall of Fame. Seats are filled on a first come, first serve basis. Due to the exclusivity of the tour, space is limited. To reserve a tour, call 704-938-7390. For more details, visit


About AIM Tours

AIM Tours/Adventures In Motorsports was founded in 2001 as a destination management company.  The company provides individual and group tours, guide service, and transportation options.  With years of experience in the motor sports and group tour industry, the company specializes in custom tours to tailor your experience with itineraries that offer flexibility and back-stage access to attractions. In 2010, AIM Tours/Adventures in Motorsports was chosen by the NASCAR Hall of Fame to be the exclusive tour provider of The Ultimate Fan Experience.

About NASCAR Hall of Fame

Located in uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010 and includes artifacts, interactive exhibits, 275-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority.