June 20, 2014
Special exhibit highlighting five decades of music and NASCAR opens June 24
CHARLOTTE, N.C. (June 19, 2014) – Visitors to the NASCAR Hall of Fame are invited to join a jam session like no other at the new Rockin’ & Racin’ exhibit, opening to the public on Tuesday, June 24. Located in the Great Hall, the electrifying exhibit explores the good vibrations that have complemented NASCAR over the last five decades. From rock stars to country crooners to rappers, the sport has welcomed all genres of music to rally around the action on the track.
Musical roots run deep in the sport. From musicians who have used NASCAR sponsorships to promote their records to artists such as Blake Shelton and Kid Rock performing at NASCAR events to NASCAR's influence on chart-topping hits, the worlds of NASCAR and music have formed a special bond over the years. And NASCAR’s biggest stars have even found their way into the music scene as performers, music video stars, or by collecting music-themed trophies and memorabilia.
“Rockin’ & Racin’ allows us to share our sport’s history through a unique lens that’s appealing to both NASCAR fans and music lovers,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “It highlights the deep connection between the two industries and how they have profoundly influenced each other over the years in ways that many may not realize.”
The exhibit explores four primary areas of interest including “Racers Who Rock,” “Rockers Who Race,” “Rocking the Track” and “NASCAR in Song.” Carefully curated with the help of music industry influencers like Scott Borchetta and Mike Curb as well as music artist Brad Arnold of 3 Doors Down among others, the exhibit features more than 40 artifacts that truly rock. Among them are trophies, guitars, records, driver uniforms, helmets and more as well as seven music-related vehicles, the largest number ever on display in the Great Hall, which include the following:
In addition, the exhibit features a digital jukebox with NASCAR-themed music and other unique artifacts like Ron Hornaday Jr.’s KISS-themed driver uniform, Rusty Wallace’s Goo Goo Dolls helmet, trophies adorned with Elvis, and Sam Bass-designed trophy guitars.
The Rockin' & Racin' exhibit will be on display through the end of the year. General admission tickets to the NASCAR Hall of Fame can be purchased by calling (877) 231-2010 or at nascarhall.com. Admission is $19.95 for adults, $17.95 for seniors and military, $12.95 for children 5-12 and free for children younger than 5. Memberships are available starting at $125. The NASCAR Hall of Fame is open daily 10 a.m. – 6 p.m. For more details, visit nascarhall.com. Updates are available at facebook.com/nascarhall or by following @NASCARHall on Twitter.
About the NASCAR Hall of Fame
Conveniently located in Uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010, and includes artifacts, hands-on exhibits, a 278-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Productions-operated broadcast studio. The venue is open 10 a.m. – 6 p.m. seven days a week and has an attached parking garage on Brevard Street. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000-square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. nascarhall.com