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Schedule Begins to Take Shape for NASCAR Hall of Fame Grand Opening

April 12, 2010

Country Music Rising Star Lee Brice to Play Free Afternoon Concert

CHARLOTTE, N.C. (April 12, 2010 – 29 days until opening) – NASCAR Hall of Fame officials today announced a second free concert planned for the May 11 grand opening of the 150,000-square-foot entertainment attraction in uptown Charlotte, N.C.  

Country music singer songwriter Lee Brice, a native of South Carolina, will perform a free concert at 2 p.m. May 11 on the Ceremonial Plaza of the NASCAR Hall of Fame. Brice is currently touring with superstar Clay Walker and has an album scheduled to release on June 8 featuring his current hit single “Love Like Crazy.” The Curb Records artist wrote Garth Brooks’ “More Than a Memory” and Tim McGraw’s hit single “Still.” 

“This grand opening is shaping up to be the can’t-miss-event of the year for Charlotte,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “First we announced Love And Theft for the 7 p.m. concert and now Lee Brice. He is a talented artist who will definitely put on a great show for our guests and the community. This concert will be the highlight of our afternoon schedule and a perfect after-school activity. Families can stop by to enjoy Lee’s music, meet NASCAR drivers, participate in kid-friendly activities and tour the NASCAR Hall of Fame.”

Opening ceremonies begin at 9 a.m. EDT. The one-hour ceremony will culminate with NASCAR celebrities, elected officials and other dignitaries officially opening the interactive venue. The opening ceremony will be followed by a free community celebration outside the NASCAR Hall of Fame 10 a.m.-8 p.m. In addition to Lee Brice and Love And Theft, other activities will include NASCAR celebrities, question-and-answer sessions, strolling entertainment and food vendors.

The star of the show that day will be the NASCAR Hall of Fame itself. Tickets to enter the high-tech, interactive attraction are on sale now and can be purchased at www.NASCARHall.com or by calling 877-231-2010. Tickets are $19.95 for adults, $17.95 for seniors and military, $12.95 for children 5-12 and free for children younger than 5. Memberships provide unlimited entry for one year and start at $25 for children and $50 for adults. Group discounts, facility rentals and sponsorships also are available by calling 704-654-4400.

Schedule of Events

NASCAR Hall of Fame Facility Hours - 10 a.m.-8 p.m. 
Ticket Required

Opening Ceremony in Ceremonial Plaza - 9-10 a.m.                            
Free; No Ticket Required

Community Celebration in Ceremonial Plaza - 10 a.m.-8 p.m.                    
Free; No Ticket Required

Lee Brice Concert in Ceremonial Plaza - 2 p.m.                                 
Free; No Ticket Required

Love And Theft Concert in Ceremonial Plaza - 7 p.m.                                 
Free; No Ticket Required

All Ceremonial Plaza activities that day are free to the public. The Ceremonial Plaza faces Martin Luther King Boulevard between Caldwell and Brevard Streets. Guests are encouraged to use the Charlotte Area Transit System.

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About NASCAR Hall of Fame

Opening May 11, 2010 in uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, includes artifacts, interactive exhibits, 275-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. www.NASCARHall.com