February 07, 2011
Free Preview Feb. 12 for Budweiser Shootout
CHARLOTTE, N.C. (Feb. 7, 2010) – For years a common phrase has floated around the NASCAR industry: “We host a Super Bowl every Sunday.” It is common for more than 100,000 fans to filter in the racetrack every weekend to watch their favorite driver compete for the NASCAR Sprint Cup Series championship. Millions more watch at home. The new NASCAR Hall of Fame in uptown Charlotte, N.C., is offering race fans a chance to experience a select number of races in the same fun, social manner that has become an American tradition for the Super Bowl.
In 2011, a limited number of tickets will be sold to 11 different Race Day and Race Night Experiences in the NASCAR Hall of Fame state-of-the-art Belk High Octane Theater.
“Imagine watching a 500-mile race on the big screen at your local movie theater,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “Add in some race team chatter on your own scanner, behind-the-scenes footage on side screens, realistic race simulator rides, good food and your favorite beverage. Now you have a Race Experience at the NASCAR Hall of Fame.”
The 278-seat Belk High Octane Theater features comfortable high-back rocking chairs and a 64’-wide, curved projection screen with surround sound. Fans are offered a free iRacing Simulator ride prior to the start of the race. Concessions stands will sell food, soft drinks, beer and wine. The ticket also includes use of a race scanner, which allows guests to listen to teams and drivers communicate during a race. To cap off the experience, two large, side screens feature unique feeds directly from the racetrack. They feeds range from in-car camera shots to DirectTV NASCAR HotPass channels.
The season kicks off with two free preview parties for the Budweiser Shootout (Feb. 12) and the Gatorade Duel at Daytona (Feb. 17). The first race requiring an admission ticket is the Daytona 500 (Feb. 20). Three ticket options are:
“We tried a few of these events last year, and the reception was outstanding,” said Kelley. “So we are offering more in 2011 with a combination of night and day races. Attending a race in person is always the best experience, but we feel like this is the next best alternative for people who can’t travel to every race.”
2011 Race Experiences (all times are ET)
Date Race Time Race
Saturday, February 12 8 p.m. Budweiser Shootout*
Thursday, February 17 2 p.m. Gatorade Duel at Daytona*
Sunday, February 20 1 p.m. Daytona International Speedway
Sunday, April 17 1 p.m. Talladega Superspeedway
Saturday, April 30 7:30 p.m. Richmond International Raceway
Saturday, July 2 7:30 p.m. Daytona International Speedway
Saturday, July 9 7:30 p.m. Kentucky Speedway
Sunday, July 31 1 p.m. Indianapolis Motor Speedway
Saturday, August 27 7:30 p.m. Bristol Motor Speedway
Sunday, September 4 7:30 p.m. Atlanta Motor Speedway
Saturday, September 10 7:30 p.m. Richmond International Raceway
Sunday, October 23 2 p.m. Talladega Superspeedway
Sunday, November 20 3 p.m. Homestead-Miami Speedway
Doors open one hour prior to race.
Race Experience guests should use the Caldwell Street entrance.
About NASCAR Hall of Fame
Located in uptown Charlotte, N.C., the 150,000-square-foot NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010 and includes artifacts, interactive exhibits, 278-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. The five-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000 square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority. www.NASCARHall.com