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Ultimate Fan Tour

AIM Tours

The Ultimate Fan Tour, the officially licensed tour of the NASCAR Hall of Fame, provides an all-inclusive experience giving race fans a unique, insiders look at the sport of NASCAR through a full day of visits to several local race attractions.

Fans enjoying themselves at Charlotte Motor Speedway, home of the Coke 600.

Fans visit Sam Bass, NASCAR's first officially licensed artist, at his gallery in Concord.

Go behind the scenes to learn what makes a team successful. 

Each tour day begins with early admittance to the NASCAR Hall of Fame.  Let your senses run wild for the morning as you walk among legends.  Explore current and present day cars, then get your adrenaline pumping in a racing simulator and become a hero yourself.  You’ll also receive a souvenir lunch tote.  After lunch, we head out for an afternoon of behind-the-scenes touring:

  • Charlotte Motor Speedway
  • Curb Motorsports – Includes a visit with a special member of the Earnhardt family, Martha Earnhardt
  • Dale Trail – See the imprints of Dale Earnhardt on his hometown
  • Earnhardt Ganassi Racing
  • Hendrick Motorsports
  • Michael Waltrip Racing
  • Sam Bass Gallery - NASCAR’s first official licensed artist

Due to the amount of time required to experience each location, not all stops are made each day. Refer to the tour calendar for stops made on that specific day.



Advance Reservations are required

Days: Various weekdays from mid-Feb to Mid-November – See tour calendar

Pricing: $99 Adult; $89 Child; Kids under 4 are free

Pick Up Locations:  You can join the tour group at one of two locations. 

Cabarrus County Visitors Center (depart 8:45 a.m. – return 4:30 p.m.)

NASCAR Hall of Fame (meet up is at 9:05 – return 5:00 p.m.)



By Phone: 858.848.6877


Advanced reservations are REQUIRED.  Due to the exclusivity of the tour, space is limited.


 The Ultimate Fan Experience is owned by the NASCAR Hall of Fame and operated by AIM Tours, LLC.