- Awarded: 2018
Jim France grew up in the early years of stock car racing, living and learning every detail of the sport from his own experiences and from his father, NASCAR Hall of Famer William H.G. “Big Bill” France (2010), the founder and first president of NASCAR; and brother, NASCAR Hall of Famer William C. “Bill Jr.” France (2010), NASCAR’s former president, chairman and CEO.
Joining ISC in 1959, Jim France worked in all phases of operations in his early years with the company. He was elected to the ISC board in 1970 and has served as the company’s secretary, assistant treasurer, vice president, chief operating officer, executive vice president, president and, now, chairman. He has been involved in motorsports most of his life: In 1999, he founded GRAND-AM Road Racing; and in 2012, he was the driving force behind the merger of GRAND-AM and the American Le Mans Series, which began operation as one entity in 2014. With a deep passion for the fan experience, France led the DAYTONA RISING project, a $400 million renovation that made Daytona International Speedway the world’s first motorsports stadium.