Beginning with the 2013 class, NASCAR announced the creation of a new award to honor the contributions of media to the success of the sport.
SQUIER-HALL AWARD FOR NASCAR MEDIA EXCELLENCE
This award, which is celebrated as part of the annual NASCAR Hall of Fame ceremonies, bears the names of the first two award winners: legendary broadcasters Ken Squier and Barney Hall.
Each year, eight nominees will be selected by a panel made up of NASCAR executives, NASCAR Hall of Fame staff and the president of the NMPA, among others. From there, a Voting Panel will select an annual winner of the Squier-Hall Award. The annual award winner is typically announced in early July, just more than a month after the NASCAR Hall of Fame inductees are announced. Squier-Hall Award winners will remain eligible for NASCAR Hall of Fame induction. Likewise, current and future inductees who made significant contributions as members of the media will be eligible to win the Squier-Hall Award.
A special exhibit dedicated to the annual Squier-Hall award winner is located within the media exhibit in Race Week at the NASCAR Hall of Fame to recognize the careers of Squier and Hall, as well as honorees in the years to come. The exhibit is unveiled during Induction Weekend each year.