Jim Hunter

Throughout his career, Jim Hunter left an indelible mark on NASCAR and those associated with the sport.

His wit and wisdom helped guide NASCAR’s growth during portions of six decades as a company executive, track president, public relations professional and journalist. Hunter broke into the motorsports business as a member of the media in the 1950s. He worked as the sports editor of the Columbia Record, was an award-winning reporter for the Atlanta Journal-Constitution and columnist for Stock Car Racing magazine. He moved to the public relations side of the business with Dodge in the 1960s before serving as public relations director at Darlington Raceway and Talladega Superspeedway. In 1983, Hunter was named NASCAR vice president of administration. In 1993, he became president of Darlington Raceway and corporate vice president of the International Speedway Corporation. He remained at Darlington until 2001 when he accepted an offer from Bill France Jr. to return to NASCAR to lead an expanded public relations effort aimed at responding to the needs of burgeoning media coverage. Many drivers and industry executives credit Hunter’s mentorship as the key to their NASCAR success.