Pitch, support, race

Keeping the Wheels on the Race Car

Whether in the form of sponsorships, promotion, social media or gear, NASCAR, since its inception, has needed support to keep the wheels of the cars moving. Students will explore how marketing and sponsorships shape every aspect of the sport, from the teams to the tracks. As part of a challenge, students will create a pitch to persuade their “client” to provide support and resources they need to build a car. Teams will then build and race a functional “car.”

Curriculum Standard Alignments (NGS, CCS)
Marketing/Business

NC State Standards
Supports MH1; MU32
Marketing and Entrepreneurship Education

SC State Standards
Supports course 5425 (Sports Marketing)